The acquisition aims to streamline artist advancement by unifying festival and artist workflows, reducing manual administration and improving coordination across live event production, while maintaining continuity for existing customers.
Belgian artist platform Tourmanagement.com has acquired Beatswitch, a software platform used by festivals and event organisers to manage artist advancing. The transaction includes the Beatswitch platform and its customer base, with financial terms not disclosed.
The acquisition is intended to reduce manual administration and duplicated workflows across live event production by bringing festival and artist workflows onto a shared software foundation. Following the transaction, Beatswitch will continue to operate as usual, with no immediate changes for existing customers.
Beatswitch is used by festivals and event organisers worldwide to coordinate artist advancing activities, including set times, transport, accommodation, hospitality, and technical requirements. Its customers include festivals such as Pukkelpop, Shambhala, Sziget, and Pitch Music & Arts.
Tourmanagement.com supports similar workflows from the artist and agency perspective. Operated by Tourmanagement BV and headquartered in Leuven, Belgium, the SaaS platform centralises tour information, scheduling, and show-related communication for artists, crews, agencies, and management companies. As of 2026, the platform serves more than 400 customers and nearly 10,000 users globally.
According to Tourmanagement.com founder and CEO Roeland Veugelen, the acquisition addresses a longstanding challenge in the live events industry, where advancing work is often spread across emails, messages, and spreadsheets, leading to duplicated effort and operational risk. Bringing festival and artist workflows together is intended to reduce manual processes, improve coordination, and increase data consistency across teams.
Beatswitch founder Thomas Van Orshaegen said the acquisition allows the platform to continue developing within a closely aligned ecosystem. He will remain involved as a member of the Tourmanagement.com and Beatswitch advisory board.
Tourmanagement.com said it will assess how the two platforms can gradually align over time, with a focus on customer continuity and continued development of the Beatswitch product.