Tech.eu speaks with CPO Yoel Zuckerberg about personalised gameplay, cross-team innovation, and the next chapter of iGaming. 19 hours ago
The iGaming industry is undergoing a major shift — moving beyond bonuses and basic gameplay into a new era of meta-gaming, hyper-personalisation, and entertainment-driven user experiences.
Yoel Zuckerberg is the Chief Product Officer at Soft2Bet, a company which has been reshaping the iGaming landscape with Gamification-as-a-Service, AI-driven personalisation, and a UX philosophy that treats interfaces as art.
In a recent podcast with Tech.eu, We explored everything from meta-gaming features (like MEGA Round and MEGA Clawee) to how the company balances “fun” with responsible play in highly regulated markets.
Take a listen/watch to learn how Soft2Bet uses AI to personalise gameplay at every touchpoint, how the team has built a culture where product, design, engineering, compliance, and marketing truly innovate together — plus insights into Soft2Bet’s investment fund and what’s next for the industry.