Serpier develops AI-powered marketing software that helps e-commerce businesses improve their visibility across search engines and AI chatbots, while automating tasks such as content creation, campaign management and search optimisation.
Danish martech startup Serpier has raised €1.4 million in funding from True Collective and the Export and Investment Fund of Denmark (EIFO) to expand its AI-powered marketing platform for e-commerce businesses.
Founded in Aarhus in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr and Thomas Grástein, Serpier helps online retailers improve their visibility across both traditional search engines and AI chatbots such as ChatGPT and Gemini, as consumers increasingly rely on large language models for product discovery and recommendations.
Its first AI agent, Navi, already manages visibility optimisation end to end by identifying opportunities to improve a customer’s online presence, creating content and publishing it. The company plans to extend Navi’s capabilities to include building landing pages, running marketing campaigns and automating additional marketing workflows.
We’ve proven that our platform can create visibility for e-commerce businesses across both Google and AI chatbots like ChatGPT. Now we want to let our own AI agent Navi take on more of the marketing work itself — analysis, content and advertising — so marketing teams can focus on steering the direction instead,
said co-founder Søren Fuhr, adding that Serpier sees marketing evolving towards a model where AI agents handle analysis and execution, allowing marketers to focus on strategy, prioritisation and key decision-making.
The company says it generated more than €2.5 million in revenue in its first financial year and reached profitability.
Serpier will use the new funding to develop its platform into an AI-powered marketing workspace where autonomous agents can automate a broader range of marketing tasks.