Marloo has raised seed funding to expand its AI platform for financial advisers, supporting international growth and further development of tools that automate administrative work and enhance client-focused advisory services.
London-based Marloo, an AI partner for financial advisers, has raised $10 million in a seed funding round led by Blackbird Ventures, which also participated in the company’s earlier pre-seed round. The latest investment brings Marloo’s total funding to $12.7 million within a year.
The company is developing an AI platform designed to support financial advisers by automating administrative tasks such as note-taking, documentation, and compliance, allowing them to focus more on client relationships and advice delivery. Over time, the platform also identifies opportunities that may otherwise go unnoticed due to time or context constraints.
Financial advice is a critical service, but it remains difficult to deliver effectively at scale. Existing tools often do not reflect how advisory work is carried out in practice, resulting in limited access to guidance for clients and a significant administrative burden for advisers.
Marloo’s platform has been developed with input from industry practitioners, with a portion of its team having experience as financial advisers.
The platform enables advisers to focus on client interactions by automating tasks such as note-taking, documentation, and compliance. It also identifies potential opportunities over time based on broader data context.
Commenting on the development, Hardy Michel and Shakeel Lala, co-founders at Marloo, said it represents a significant shift for financial advice, enabling advisers to better leverage their time, expertise, and client relationships:
For too long, the tools available to advisers have been unworthy of that responsibility. Marloo changes that. It does work that was never possible before. Every adviser deserves this, and every client deserves an adviser who has it.
The new funding will be used to expand Marloo’s presence in the UK and Australia, where adoption is increasing, and to support its entry into the US market. It will also accelerate the development of a broader product suite intended to position the platform as a core operating system for advisory firms