With AI agents projected to mediate $5 trillion in retail sales by 2030, CommerceClarity connects traditional catalog management processes with the emerging era of AI-driven commerce.
Italy-based CommerceClarity, a composable AI operating system for e-commerce, has closed a €2.7 million pre-seed round led by IFF (Koinos Capital) and Entourage, with participation from Redstone and Euregio+ (Alpine VC), Vento (Exor), Ithaca Investment, and Vesper Holding.
CommerceClarity tackles one of digital retail’s biggest challenges: increasingly unmanageable product-assortment workflows. McKinsey estimates AI agents could mediate up to $5 trillion in global retail sales by 2030, yet many teams still rely on spreadsheets, copy-paste processes, legacy IT, and incomplete product data, complexities that will intensify as AI agents influence discovery and purchasing.
Built on a composable architecture, CommerceClarity automates catalogue data ingestion, enrichment, and validation, transforming unstructured information into structured, AI-readable, performance-optimised content for each market and channel.
As the complexity of product data keeps growing and AI agents begin influencing what people buy, e-commerce needs intelligent infrastructure to remain visible, discoverable, and competitive,
said co-founder and co-CEO Federico Sargenti, noting the platform stems from inefficiencies the founding team experienced first-hand in e-commerce operations.
Founded in 2024 by Federico Sargenti, Daniele Vella, Michele Sampieri, and Alessandro Angelini, and drawing on experience at Amazon, Everli, and Bain & Company, the company now works with over 40 retailers and brands, including Nestlé Purina (pet food), Arcaplanet (pet care), Cisalfa (sporting goods), 1000Farmacie (pharma), and Caddy’s (home & personal care). Its technology is designed to cut operational costs by up to 90 per cent, lift traffic and sales by up to 30 per cent, and reduce time-to-market from weeks to hours.
The new funding will advance CommerceClarity’s infrastructure for the agentic future of e-commerce and support international expansion, with offices in Milan, Rome, and London.