Levellr brings structure, segmentation and real-time analysis to Discord and similar platforms, turning raw chat streams into clear signals teams can act on.
Levellr, the AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities, and user voice data, has secured $2.5 million in a round led by Fuel Ventures.
Founded by Tom Gayner and Ben Barbersmith in 2021, Levellr reflects the founders’ experience at YouTube, Octagon and MyCujoo, addressing the community and audience challenges they saw first-hand.
As Discord has become one of the most important communities, global brands and games companies need enterprise-grade tools and services to support real-time user insights. Levellr unifies user conversation and engagement signals from the newest generation of social platforms, such as Discord, to provide real-time intelligence on critical events to support product, live ops, game design, community and support teams.
As the community increasingly becomes a commercial driver of consumer revenue, Levellr has seen growing demand for its enterprise products, with revenue doubling in back-to-back years. With brands facing rising acquisition costs, fragmented audiences and growing pressure on retention, community is critical.
Millions of players now spend more time on Discord than in traditional social networks, yet for most companies, Discord and other next-generation online community platforms remain a black box.
As a result, companies are missing out on critical audience feedback and insights that create opportunities to improve products, engagement, and commercial performance.
Levellr’s platform turns raw, fast-moving community conversations into clear, actionable insight. It listens to player discussions across Discord and other next-generation platforms to provide real-time intelligence on critical events to support product, developer relations, community and support teams.
Levellr is already used by leading gaming and consumer companies, including Epic Games, Krafton, Scopely, YouTube, and Google.
The raise included investment from industry leaders in the video game sector, including Mark Pincus’ Workplay Ventures (Zynga Founder), Bing Gordon (Duolingo & T2 board member), Frank Gibeau (CEO Zynga), Phil Mansell (former Jagex CEO), Simon Hade (Space Ape founder), Norman Cheuk (ex-Microsoft executive) & Playformant.
Bing Gordon (Duolingo & T2 board member), who invested in the round, commented:
“I’ve tracked Levellr’s impressive growth and it’s clear they’re solving a critical industry gap. Levellr is shifting how teams can bring intelligence from core platforms like Discord into the business through real-time sentiment and relationship analysis. But that’s just the start.
They’re essentially building the CDP layer – the customer data platform – that can amplify value and unlock more revenue for companies with Discord communities and beyond.”
According to Tom Gayner, co-founder and CEO of Levellr, customers may have clarity on what is happening through product and monetisation data, but they often lack the ‘why’ behind changes in metrics.
“They needed real-time insight from the user voice to help teams make smarter decisions. Before Levellr, teams were manually scrolling platforms like Discord, often undervaluing community signals until a bug or issue had already escalated into user churn.
Community reports often lacked sophistication, such as segmentation, cohort analysis, or weighting, so even when customers could see user signals, there was little clarity about whether product teams should act on them.”
With Levellr, product and support teams can understand the ‘why’ behind product usage shifts and prioritise roadmaps based on real user pain. Live ops and dev rel teams receive real-time intelligence on critical events that threaten revenue and retention, enabling faster action.
Community and customer support can filter signals from the noise, removing significant manual work, whilst Marketing teams can keep users in and moving along the funnel with user-level automation.”
Mark Pearson, founder of Fuel Ventures, commented:
“Levellr is tackling a problem we see time and again across games and consumer businesses — huge amounts of value locked up in community conversations, with no clear way to turn that insight into action.
Tom and Ben have built a platform that brings clarity where there has been noise, helping teams make better decisions that directly impact retention and growth.
The new funding will support Levellr’s next stage of growth, building data infrastructure that allows customers to unlock deeper user insight, which can then be combined with Leveller’s agentic solutions that can proactively provide insight-based recommendations. These increased data insights and recommendations will enable teams to respond faster, supporting product and marketing goals.
Lead image: Levellr. Photo: Tom Trevatt Photography.