The Berlin-based startup plans to scale its AI operating system for distributors internationally, beginning with its sales intelligence platform.
Plato, an AI-based operating system for wholesale distributors, has closed a $14.5 million seed funding round led by Atomico, with participation from existing investors including Cherry Ventures.
The distribution sector is under increasing pressure from labour constraints, low margins, economic uncertainty, and rising digital expectations from B2B customers. Plato aims to address these challenges by replacing manual sales and ERP workflows with AI-driven automation designed to improve operational efficiency and commercial performance.
Founded by Benedikt Nolte, Matthias Heinrich Morales, and Oliver Birch, Plato develops AI-native software that automates core workflows across sales, quoting, and ERP operations for distribution businesses. By unlocking and structuring data within legacy ERP systems, the platform reduces manual work and enables sales teams to operate more proactively, supporting efficiency and revenue growth.
Key capabilities include AI-driven sales intelligence to identify customer risks and opportunities, automation of repetitive processes such as order handling and internal communication, and industry-specific software tailored to wholesalers managing large and complex product portfolios.
Commenting on the company’s origins, CEO Benedikt Nolte said Plato was built after experiencing the challenges faced by distribution businesses firsthand, leading the team to rethink industry workflows in collaboration with experienced technologists. He added that the company is developing an AI operating system for distributors, starting with intelligent sales automation.
Plato has gained early traction, signing several large European distribution companies with six-figure average contract values. The new funding will be used to expand the platform’s functionality into areas such as customer service and procurement, as well as to support international expansion.