Pickmybrain develops AI-powered digital counterparts that enable professionals to scale and monetise their expertise, combining automated responses with human interaction to deliver personalised insights without continuous content creation.
Tallinn-based Pickmybrain, a startup developing AI-powered “Digital Brains” for professionals and public figures, has raised $2.1 million in a pre-seed funding round backed by business angels, Raison.app, and other investors.
The company is building a platform that enables experts to transform their knowledge into AI-driven digital counterparts, allowing users to access personalised, domain-specific insights at scale. The approach addresses a common challenge faced by professionals and public figures, sharing expertise without the need for continuous content creation or repetitive engagement.
Pickmybrain trains AI models on structured, expert-provided content, including interviews, articles, books, and recorded responses. This ensures that each Digital Brain reflects individual perspectives rather than generic data. Experts retain control over the materials used, while the platform also provides tools for those with limited existing content to generate training inputs.
The platform combines AI-driven responses with human interaction, handling routine queries automatically while directing more complex or high-value questions to experts through asynchronous one-to-one video. This hybrid model is designed to scale knowledge access while maintaining a level of personal engagement.
According to founder Sergei Verbitski, the platform reflects a broader shift toward more personalised AI applications, where models are built around individual expertise rather than general internet data, enabling professionals to scale and monetise their knowledge in new ways.
The company positions its approach as part of a broader transition from attention-based, advertising-driven models toward more utility-focused platforms that enable direct value exchange around expertise.
The funding will be used to expand the team, enhance the product, and support international growth.