Flip has raised new funding to expand its AI-powered platform for frontline workers, combining digital identity, AI agents and custom applications to improve access to workplace tools and systems.
Employee experience platform Flip has raised $25 million in new funding to expand its AI-powered technology for frontline workers. Existing investors Notion Capital and HV Capital increased their stakes in the company, while L-Bank, the development bank of Baden-Württemberg, joined as a new investor alongside a group of business angels and institutional investors.
Founded in 2018, Flip develops a digital employee platform for workers in sectors such as manufacturing, retail, logistics, care and hospitality, where employees often do not have regular access to corporate computers or email accounts. The platform brings together internal communication, workflows, digital identity and AI tools in a single application.
The company is addressing a gap in workplace AI adoption between office-based and frontline employees. While AI tools have become increasingly integrated into knowledge work, deskless workers often lack access to the digital systems and infrastructure needed to use similar technologies.
AI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived,
said Benedikt Brand, co-founder and CEO of Flip. He attributed the gap partly to frontline organisations lacking the digital identity and infrastructure required to integrate AI into day-to-day operations.
At the centre of Flip’s expansion is Fusion, a product that generates custom applications for frontline teams based on specific stores, teams or operational processes. The technology is intended to reduce the need for companies to purchase and customise separate software applications for individual frontline use cases.
Flip has also introduced Frontline Identity, which allows employees to access workplace systems without requiring a corporate email address. The capability is designed to simplify digital access for deskless employees and provide an identity layer through which they can use company applications and AI tools.
Together, these capabilities form part of Flip’s approach to providing the infrastructure for AI adoption among frontline employees, combining digital identity, AI agents and custom applications within its platform.
The new funding will be used to further develop this infrastructure and support the expansion of Flip’s platform for frontline workers.