The new funding will support TeamFeePay’s growth, recruitment, and expansion of its software platform for grassroots football clubs across the UK and Europe.
Belfast-based sports technology company TeamFeePay has completed a £9 million equity funding round to support expansion into new markets and planned recruitment. The round was led by investments from YFM Equity Partners and the Investment Fund for Northern Ireland (IFNI), managed by Clarendon Fund Managers. Additional participation came from Techstart and a group of private investors.
TeamFeePay was founded in 2021 by Liam McStravick, drawing on more than two decades of experience in grassroots coaching at clubs including Cliftonville, Linfield, and Ballyclare Comrades. The company was established in response to the administrative demands faced by coaches, such as managing player fees, which can reduce time available for coaching.
The company has developed a software platform that supports grassroots football clubs and coaches with fixture planning, training sessions, event management, attendance tracking, and administrative tasks, helping teams stay organised while allowing coaches to focus on on-field activities.
Commenting on the investment, Liam McStravick, CEO and co-founder of TeamFeePay, said the funding will support the company’s plans to modernise the operational side of grassroots football across the UK, Ireland, and Europe by reducing administrative workloads and helping clubs operate more sustainably.
Over the next two years, we will be increasing our presence on the ground, investing in new technology, and continuing to improve the service and club development support provided by our expert team,
McStravick added.
TeamFeePay plans to use the new investment to support growth across the UK, expand further into Europe, and advance product development. The strategy also includes the creation of up to 75 new roles over the next two years across the UK and Europe, spanning sales, marketing, and product development functions.