The investment underscores growing demand for digital infrastructure in benefits management, as organisations seek greater transparency, cost control and improved employee experience in a rapidly evolving global workforce.
Origin, an AI-native platform focused on managing global employee benefits, has raised $30 million in a Series A+ funding round, bringing its total funding to over $50 million within the past year. The round was led by Notion Capital, with participation from Felix Capital, Acadian Ventures and existing investors, alongside additional growth financing from HSBC Innovation Banking UK.
The company aims to address inefficiencies in one of the largest and least visible areas of workforce spending: global benefits. Traditionally fragmented across countries, vendors and systems, benefits data is often dispersed across documents, platforms and languages, making it difficult for organisations to gain a clear understanding of coverage, costs and performance.
Origin’s platform introduces what it describes as an Enterprise Benefits Intelligence system, using AI to aggregate and structure complex, unstructured data into a unified, actionable view. Its proprietary AI engine, Cuido™, is designed specifically for global benefits, enabling organisations to analyse policies, identify inefficiencies, and streamline operations across multiple markets.
Chris Bruce, co-founder and CEO of Origin, noted that the primary challenge in global benefits has long been the absence of a single, reliable source of truth.
AI now makes it possible to bring together fragmented, complex data into a system that gives organisations full visibility into their global benefits spend, so they can operate more efficiently and deliver better outcomes for employees.
The platform has been developed in collaboration with large multinational organisations managing benefits across multiple jurisdictions, reflecting the increasing complexity faced by employers as healthcare and risk-related costs rise globally.
With the new funding, Origin plans to expand integrations with human capital management systems to improve employee access to benefits information and to further develop its partner ecosystem, supporting brokers, insurers and consultants with enhanced tools and data-driven insights.