Demoboost translates demo engagement into real-time buyer intent insights, transforming product demos from standalone sales materials into a source of revenue intelligence.
Warsaw-based Demoboost, a platform that enables B2B software companies to deliver scalable, data-driven product demos, has raised €2.8 million in funding to support further product development and international expansion. The round was co-led by Digital Ocean Ventures and Rafał Brzoska’s family office RIO, with participation from B-Value.
As B2B software sales cycles lengthen and conversion rates decline, companies are looking for ways to improve sales efficiency. Industry benchmarks indicate that only a minority of sales-qualified leads convert, leading to significant time and resources being spent on opportunities that do not generate revenue.
A key challenge is the gap between buyer expectations and traditional sales processes. Many buyers seek greater flexibility and responsiveness, yet often encounter structured and rigid sales journeys. This can result in longer sales cycles, lower win rates, and increased pressure on presales teams that spend considerable time preparing repetitive demo materials.
Demoboost addresses these challenges by helping B2B software companies standardise and scale their demo processes. Its platform enables sales, presales, and revenue teams to create, personalise, and share product demos that buyers can explore independently at an early stage or use during live sales interactions. These range from guided product tours to more complex, interactive sessions. AI-supported tools allow teams to reuse and adapt demo environments efficiently, reducing manual preparation and turnaround times.
In addition to streamlining demo creation, the platform treats demos as a source of behavioural insight. It tracks how stakeholders interact with content, including what is viewed, shared, or revisited, generating data that can inform sales strategy. This approach turns demos into an ongoing source of revenue intelligence, helping teams prioritise opportunities, allocate resources more effectively, and improve conversion performance across the funnel.
Demoboost plans to use the new funding to support continued investment in AI-driven demo creation and revenue intelligence capabilities, alongside team expansion across key functions.