SportIQ’s smart basketball provides real-time training insights to players worldwide, while its analytics platform is being tested in a professional league to support officiating.
SportIQ, a company that develops smart basketballs and in-app shooting coaching technology, has raised a total of $6.2 million in a Series A funding round completed in two closings. The latest closing included $3.2 million in new funding from KB Partners, Koppenberg Management, Match Ventures, and a group of high-net-worth individuals and family offices.
Read our earlier interview with Erik Anderson, CEO of SportIQ.
The company develops connected sports balls that combine sensors, analytics, and AI to support performance tracking. Its sensor system and analytics app, which are covered by multiple patents, are used in the Spalding TF DNA basketball.
The system uses a sensor embedded in the ball’s valve to track shooting performance, collecting data such as shooting position, power, angle, and technique. This data is analysed through a companion mobile app, which provides feedback and training recommendations intended to support players across different skill levels. The product combines the connected basketball with a subscription-based app designed to support skill development through data-driven coaching.
We are partnering with the biggest brands in sports to bring intelligence directly into the ball without changing how the game is played. Our in valve sensor is completely invisible to athletes, which unlocks new consumer and professional applications that were not possible before. This is how every sports ball becomes smart,
said Harri Hohteri, CPO and Founder of SportIQ.
SportIQ plans to expand its product range and platform into additional use cases, including new basketball products and applications for other sports where its sensor system can be adapted. The funding will support market expansion, platform development, and new applications for professional leagues beyond basketball.